On-Site Experience

PGA TOUR events offer fans front-row seats on 18 holes, creating one of the best on-site experiences in all of professional sports. The PGA TOUR is working to ensure that fan priorities remain in focus as we make events more memorable, engaging and efficient.

Give Every Event a Purpose - Initiatives

  • Continue making PGA TOUR events can’t-miss experiences
  • Provide technologies and partnerships that complement the on-site experience
  • Listen to fan feedback and commit to ongoing improvements
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New in 2026, at all PGA TOUR Signature & FedExCup Playoffs events, all fans onsite will have the ability to “Be the Swingman” and take a photo in a newly designed iconic PGA TOUR Logo. These iconic photo opportunities will be open for all fans and located in high traffic areas at events. Fans are encouraged to submit your photo and post on social channels for entry into a sweepstakes for a chance to win 2026 Presidents Cup travel credit and tickets to Medinah CC.
Launching in Q2 2026, the PGA TOUR is investing in new scoreboards that will continue to enhance the onsite experience for fans attending TOUR events. These new scoreboards will provide better clarity and contrast with a pixel increase of over 150% and their modular design will allow for future innovations. Scoreboards will continue to showcase real-time leaderboard, hole information, player statistical data, weather updates, and relevant onsite information and amenities.
New for 2026, the PGA TOUR will introduce a free fan membership program, called PGA TOUR Pass, with a target launch of late Q1. Fans can register on PGATOUR.COM & PGA TOUR Mobile App, and will be rewarded with exclusive benefits and member offers spanning across digital, tournaments, TPCs, retail partners, and sponsor platforms. Digital membership cards will also unlock onsite benefits for ticket holders attending TOUR events.

New for 2026, the PGA TOUR will be introducing a revamped fan survey for attendees of all Full Field & Signature Events to provide feedback on their experience and input for how events can improve the onsite experience. The survey was developed utilizing industry best practices and expert consultation from partners. We appreciate your input.

Continue making PGA TOUR events can’t-miss experiences that attract sports fans, golf fans and families. Every sport has iconic stadiums, and the PGA TOUR is expanding its portfolio in 2026 with venues like Medinah Country Club (Presidents Cup) and Philadelphia Cricket Club (Truist Championship). At many tournaments, the PGA TOUR  Kids in Free  program makes it affordable for families to line fairways and high-five their favorite players, and the PGA TOUR app serves as the hub with easy ticket management.

The Truist Championship, which has raised more than $30 million for Charlotte-area charities since its inception in 2003, will be one of the TOUR’s elite Signature Events for the duration of the contract.

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Philadelphia Cricket Club, an A.W. Tillinghast design, will be a one-off host for the Truist Championship in 2025 while Quail Hollow hosts the PGA Championship.

Take An Inside Look

Provide technologies and partnerships that complement the on-site experience. The PGA TOUR is working with host organizations on expanding public Wi-Fi at tournaments. With faster and more reliable Wi-Fi access, fans can take advantage of the PGA TOUR app, which offers live streams of PGA TOUR Radio that add a layer of storytelling as fans watch the drama unfold.

In certain markets, tournaments are incorporating technology and partnerships that bring PGA TOUR events to life like never before.

  • In partnership with Cosm, a leading immersive technology, media, and entertainment company,  THE PLAYERS Championship  is being presented in Shared Reality at Cosm’s experiential venues in Los Angeles at Hollywood Park and Dallas at Grandscape.
  • The Technics Sound Deck lets fans listen to players tee off, react to their shot, and banter with other players and caddies, and this fan feature is available at the Arnold Palmer Invitational presented by Mastercard, RBC Heritage, the Memorial Tournament,  Travelers Championship  and BMW Championship.
  • PGA TOUR tournaments in certain markets have partnerships with their local PGA TOUR Superstore, golf’s biggest retailer, to provide ticketholders and volunteers with special discounts.

Listen to fan feedback and commit to ongoing improvements that accelerate innovation and position the PGA TOUR to exceed the expectations of our fans. The initial Fan Forward survey in 2024 provided a blueprint, and the commitment to listen is being reinforced with post-event surveys sent to fans who attend PGA TOUR events.